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DIGITAL ACADEMY MODULE 5 
SOCIAL MEDIA TODAY AND TOMORROW
Time: May 21st and 22nd from 9:00 am to 1:00 pm

This module will provide an overview of the leading social media networks and the possibilities for these platforms to effectively reach the necessary target audience and to interact with it. In dialogue between social media and the audience, the main thing is appropriate content and audience reach. How to analyse the needs and interests of target audiences, how to develop content strategy on the basis of these data and how to measure the effectiveness of communications on social media – that is what this academy module is about.

Module content:

  • Overview of the leading social platforms
  • Analysis of target audience and data sources. Company communications strategies on social media
  • Effectiveness of social media – goals, key performance indicators, possibilities and analysis
  • Advertising on social media
  • Trends and innovations. Examples of best practices and case studies
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